Competitive Targeted Advertising with Price Discrimination

Competitive Targeted Advertising with Price Discrimination

Competitive Targeted Advertising Over Networks

Recent advances in information technology have allowed firms to gather vast amounts of data regarding consumers’ preferences and the structure and intensity of their social interactions. This paper examines a game-theoretic model of competition between firms which can target their marketing budgets to individuals embedded in a social network. We provide a sharp characterization of the optimal t...

Potential for Discrimination in Online Targeted Advertising

Recently, online targeted advertising platforms like Facebook have been criticized for allowing advertisers to discriminate against users belonging to sensitive groups, i.e., to exclude users belonging to a certain race or gender from receiving their ads. Such criticisms have led, for instance, Facebook to disallow the use of attributes such as ethnic affinity from being used by advertisers whe...

Competition and Price Discrimination in Yellow Pages Advertising

This paper examines the effect of competition on second degree price discrimination in display advertising in Yellow Page directories. Our main empirical finding is that while competition is associated with lower prices, the association is not proportional along the range of product offerings. Instead, directories that face more competitors offer price schedules that display a greater degree of...

Exploring User Perceptions of Discrimination in Online Targeted Advertising

Targeted online advertising now accounts for the largest share of the advertising market, beating out both TV and print ads. While targeted advertising can improve users’ online shopping experiences, it can also have negative effects. A plethora of recent work has found evidence that in some cases, ads may be discriminatory, leading certain groups of users to see better offers (e.g., job ads) b...